Objective: Make Yop the drink to make your mornings a little brighter for you
From curating a story to stage Yop to be the drink of mornings. We wanted Yop to be the drink to help you get through mornings, and make mornings just a little easier. This in turn gave us the idea of making the imagery to be more dreary and dull and having Yop being the brightest and most colourful throughout all the advertisements. We really wanted Yop to be showcased as the hero in this campaign.
With the art direction of this since we wanted Yop to have that hero persona we decided to have Yop be the only thing excluding colour throughout the advertisement, and explode that throughout the ads, we also wanted the rest of the advertisement to be in black and white and dull, to really showcase Yop.
