Objective: To get people to view Flow Alkaline Water as a brand dedicated to sustainability.
Team Members
Strategist: Samantha Amaral
Copywriter: Frances Bruce
For this campaign, we wanted to showcase Flow water's dedication to sustainability. We wanted to focus on them being biodegradable. We wanted to attract people who are beginning in their sustainability journey or want to reduce their carbon footprint and use flow in their daily lives as a step on the way in their sustainable journey.
As for the art direction we wanted to really showcase the bottle being sustainable and biodegradable for the environment. With that being said we decided to go into the approach of the bottle blending into the background of various nature scenes. We wanted the feel to be very clean and green. As well with the overall composition keeping it more minimal to let the bottle be the start in the advertisements
