Objective: Create a campaign around hallmark celebrating everything and even the littlest of things are worth celebrating.
Team Members
Strategist: Eric Drossmann
Copywriter: Jessie Chung
For this campaign, we wanted to curate it around the idea of celebrating life and enjoying all of the little moments. My team and I then delved further into research and found that most parents show their love in unique ways most without even saying the words "I love you". So with that, we decided to showcase on those moments with our parents and the little things they do to show their love for us.
For the art direction of this campaign, we knew the copywriting would need to stand out and we wanted some way to showcase hallmark cards. With that being said we decided to go the more simplistic route by making them look more heartfelt and personalized by including a handwritten font and a paper-textured background. To express that more homey, cozy, quick-note feeling.
