Objective: Position Cards Against Humanity as the card game to cure boredom
Team Members
Art Director: Anisah Audoo
CopyWriter: Alex Schulze
Strategists: Samantha Amaral & Amna Hayat
The requirement was to curate a brand story for Cards Against Humanity. We wanted to display the laughter of the hero to the enemy of boredom which in turn gave us the idea to brand Cards Against Humanity using this my team and I curated an advertising campaign for the brand. From extensive research, we discover Cards Against Humanity to be a game where the prompts are very shocking to the players and always include some humour when playing with your friends!
The art direction for this campaign was to take infamous historically recognizable paintings and edit the subjects in the paints to have a shocked expression on their face, to convey the shockingly hilarious factor to Cards Against Humanity, we also focused on having the type look similar to the game in which we decided to include the black and white aspects.
