A curated project of a brand, creating all promotional material for including logos, icons, and packaging design
This project was to create a project that could be submitted to applied arts. I decided to choose a product-designed based project. I started off by making a brand and choosing a colour palette for it I then went through many sketches on logos and icon design until I settled on what I chose. I then sketched different options for packaging design and created 3 different compositions for packaging that could be used by a brand.
Objective: Pick a brand whose advertising and brand design has not been redone, to redesign all aspects of the brand and curate social ads
For this project, it was required to pick a brand that had been forgotten over the years and is in need of a rebrand. Me and my partner decided on Almay as it was a bug brand in the late 90s/early 200s mainly having their ads throughout magazines. but now that more digital advertising has come in the brand has missed its mark and did not have a big presence in the digital world. we redid their logo and website as well as introduced a new colour palette for the brand and a new rewards/beauty subscription program for their customers to sign up for.
